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...soft drink industry. Pepsi and Coke were engaged in a battle for supremacy of the two-liter landscape, using any means possible to bury one another. First, they tussled over celebrity endorsers (George Michael, Elton John for Coke; Madonna, Michael Jackson for Pepsi), and then they began airing negative ads. Pepsi launched its massively successful "Pepsi Challenge" commercials, showing real people choosing Pepsi over Coke in blind taste tests. Coke responded with a parody ad in which a chimpanzee was offered the choice of both soft drinks and a tennis ball. The chimp wasn't much of a cola...
...broken out across the Atlantic in Europe. Call it the "Low-Fare Airline Wars." The dueling companies, Ryanair and easyJet, have always had an intense rivalry, but in recent weeks, the backbiting between the bargain-basement airlines has gotten ugly - and personal. The fighting began when Ryanair launched an ad earlier this year accusing London-based easyJet of trying to hide its on-time flight statistics and depicting the airline's founder, Stelios Haji-Ioannou, with an elongated Pinocchio nose. The Greek-born tycoon was not amused. In a statement last month, he lashed out at Ryanair boss Michael...
Melissa Febos was not your average college student. While most of her fellow co-eds took jobs at local coffee shops or campus bookstores, it was a different kind of opportunity that caught her eye: a newspaper ad that read, "Attractive young woman wanted for nurse role-play and domination. No experience necessary. Good...
Domming is obviously not the typical side job. What inspired you to respond to that ad? I had worked in plenty of coffee shops already - I'd been making lattes since I was 16. I [actually] went looking for the ad. I already had it in my mind that I wanted to be a dominatrix. It represented the potential for a double life and I'd always been drawn to that. In the beginning, I thought of myself as a cultural anthropologist - a student of human behavior. I was also sick of making lattes...
...they worry that the recent change to election law could lead to whole new level of campaign-finance pressure. "The most alarming part of Citizens United is that theoretically insurance companies could go to members and say, 'Oppose health reform, or I am going to run a million-dollar ad campaign in your district,' " says Dan Pfeiffer, the White House communications director. "That's the nightmare scenario...