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...greatest advantage would be the potential for some form of institutional memory. Right now it’s sort of ad hoc, in that you get a campaign or a political organization that needs interns for one summer,” said Berkenfeld. “One individual that is at the IOP for the long-term can accumulate those opportunities on a long-term basis to make sure that they continue to exist...
Lindstrom is a practitioner of neuromarketing research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, pupil dilation, sweat responses and flickers in facial muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on jingles and slogans to catch our ear, largely ignoring everyday sounds - a steak sizzling, a baby laughing and other noises our bodies...
...don’t exist to do what the deans want us to do,” Hysen responded, referencing successful UC proposals such as Ad Board reform and Lamont Library’s 24-hour weekday schedule, which he said were initially met with adminstrative resistance. “Our purpose as an organization is to push deans to do things that they don’t want...
...wish the real Kevin Smith had made this movie - the man of wit, passion and sidewise humor who could turn a rant about airline personnel into an ad-lib apologia for being a tad on the heavy side. I wish he'd made that movie; I'd sure rather see the comedy thriller South by Southwest than the drab, flabby...
France's state railway SNCF has also gotten itself into hot water with a safety-information ad posted in trains in the southwestern part of the country warning passengers to be distrustful of Romanians. According to the brightly colored fliers, the SNCF has encountered "problems with Romanians" after "numerous thefts of luggage [had] been noticed" and urges "all acts by Romanians" to be reported. After initially thinking the alerts were the work of a prankster, French author Mouloud Akkouche complained to the SNCF and then took the story to the media, which pursued it enthusiastically. Unlike...