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...What's more, for Davis and the candidates who employ him, that future is already here. "My whole deal in life is, if nobody sees it and nobody talks about it, you have wasted your money," says Davis, who is best known for creating the famous Barack Obama "Celebrity" ad as a media consultant to presidential candidate John McCain. (See pictures from the end of McCain's campaign...
...Wednesday, Feb. 3, the Hollywood-based political auteur released his latest creation: a three-minute YouTube spot attacking Republican Senate candidate Thomas Campbell on behalf of his rival, Carly Fiorina, the former Hewlett-Packard CEO now running in the GOP Senate primary. The ad was so weird - employing montages of pigs and sheep, a robotic wolfman dressed in wool, graphic illustration evoking Monty Python - that it spread online like swine flu on a pig farm...
...Carly Fiorina Is an Internet Genius," declared New York magazine. "The Most Bizarre Ad in Recent Memory," blared the Huffington Post. "Demon Sheep Goes Viral," announced the Washington Post on a front-page Web headline. The tag #demonsheep quickly spiked near the top of Twitter's trending topics, and Rachel Maddow played the spot on her MSNBC show, calling it "so bad, no one wanted to believe it was real." Not wanting to be left out of the controversy, the third Republican candidate in the race to unseat Democratic Senator Barbara Boxer, Chuck DeVore, responded by launching a website - Demonsheep.org...
Days before the election, Google ads aided the final push. "If you were in Massachusetts, pretty much all day every day you would see a Scott Brown ad," says Google spokesman Galen Panger. Those ads also listed regional offices, says Willington, who bet that showing local locations would make it more enticing for people to come out and help...
Still, it's refreshing to see brands take a risk for what seems like a good cause. But don't leave Super Bowl advertising for dead. CBS, which will broadcast the game, just sold out its Super Bowl ad inventory, and stalwarts like Coke and Anheuser-Busch are still running spots. "This is our big effort for 2010 and beyond," says Hobart, the Pepsi marketing executive. "We think it's a flagship for our company. But I would never say we wouldn't entertain Super Bowl advertising again." If Pepsi realizes it fumbled by skipping this year's Super Bowl...