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Plus, says Clow, the Super Bowl audience comes with certain expectations. People want the commercials to entertain them. They want to see others having a good time, because they're having a good time themselves at a Super Bowl party. They want to talk about the ads at the watercooler. "If you show up with something serious like [Pepsi Refresh], you're going to get ignored," says Clow, who also masterminded Apple's legendary "1984" Super Bowl ad. "If you're going to be there, you have to do something over the top." Some serious spots, like the anti-abortion...

Author: /time Magazine | Title: Behind Pepsi's Choice to Skip This Year's Super Bowl | 2/3/2010 | See Source »

...brain tumor - Saarinen was just arriving at the peak of his fame and success. He'd been on the cover of TIME, he had A-list clients, and his streamlined furniture for Knoll was so of the moment that Coca-Cola used his Womb chair in a magazine ad showing an exhausted Santa Claus slumped in it. (See TIME's video "The Legacy and Return of Architect Eero Saarinen...

Author: /time Magazine | Title: Eero Dynamic | 2/1/2010 | See Source »

...risk of alienating potential event attendees. Additionally, this type of publicizing often depends on students planning their schedules weeks or days in advance. Many students take things day-by-day and will go to events whenever they have time; because list-serves aren’t personalized to ad hoc schedules, emails can be completely ineffective when students delete them days before the event happens. Often, students only find out about interesting events the morning after they happen...

Author: By Hemi H. Gandhi | Title: Farewell to Spam | 2/1/2010 | See Source »

Shortly after the ad hoc panel was assembled, the Police Review and Advisory Board voted to look into three complaints about Gates’ arrest in September, but the lack of official leadership hindered the investigation. The advisory board has been without a director for much of the past year...

Author: By Zoe A.Y. Weinberg, CRIMSON STAFF WRITER | Title: Civil Rights Attorney To Hear Complaints Regarding Gates’ Arrest | 1/29/2010 | See Source »

...focusing on the word corporation to mean Big Business, as in Republican. But the decision does not simply apply to business. It lifts limits on all incorporated groups. Under the law that was struck down, Kennedy noted, "the following acts would all be felonies. The Sierra Club runs an ad, within the crucial phase of 60 days before the general election, that exhorts the public to disapprove of a Congressman who favors logging in national forests; the National Rifle Association publishes a book urging the public to vote for the challenger because the incumbent U. S. Senator supports a handgun...

Author: /time Magazine | Title: Is the Campaign-Finance Ruling Good for Democracy? | 1/22/2010 | See Source »

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