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...screeches in the fake Gap ad is unable to contain himself because I had just told him I liked his sweater...
...announced his candidacy. In July 2008, just after Obama locked up the Democratic nomination, he gave a speech in Berlin that drew 200,000 cheering supporters - an event that was later mocked by the McCain campaign, which called him the "biggest celebrity in the world" in a TV ad. And because Obama's first-year problems have been largely domestic - such as the drawn-out fight with conservatives over health care reform - his reputation hasn't been tarnished much abroad since that defining speech...
...appeal of the Times' approach is that while it doesn't cut the paper off completely to all those ad-revenue-generating eyeballs, it also doesn't continue to give away the store for free. The downside is that it's neither fish nor fowl: people who might pay for the paper are still going to try to get it for free if there's a way to do so. At the same time, the pay plan will limit the website's traffic - at 17 million monthly readers, it's the biggest of the newspaper websites - and therefore its ad...
...ad is paid for by the Senate campaign of Democrat Martha Coakley, but its regular-guy-against-the-rich strategy was developed months ago by top White House aides, who know their party faces a perilous election this fall. This same strategy was much in evidence at the White House Thursday, when President Obama proposed a new tax on large banks to compensate for losses suffered by taxpayers in bailouts of the financial industry that began in the final months of the Bush Administration. "We want our money back, and we are going to get it," the President said, using...
...multiscreen outlets have motivated big studios like Fox and Columbia to transplant their U.S. strategy of carpet bombing with prints and an ad blitzkrieg for new releases. Fox, say experts, released 700 film-reel prints to cinemas for exhibition of Avatar with a marketing and distribution budget of $1 million; 2012 was backed by 715 prints and an ad outlay of around $500,000. Three years ago, a big release meant releasing somewhere between 100 to 200 prints at a fraction of the cost. With films having smaller shelf lives now, companies are trying to capture cash flows...