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Thus Moore made himself into, as the ad for Capitalism proclaims, "the most feared filmmaker in America." Certainly the most provocative: there are nearly as many movies attacking Moore (mostly docs but also David Zucker's anti-Moore comedy-satire An American Carol) as there are films directed by him. Yet to his kind of movie star, any mention, whether deferential or defamatory, is free publicity. Not that Moore needs others to do the work he's so accomplished at. He was the star guest on the second episode of Jay Leno's new prime-time show, flacking for Capitalism...
...which made its name connecting bloggers with firms willing to compensate them for plugs on their blogs, has set up a similar service for the Twittersphere. At a site called Sponsored Tweets, Twitter users can sign in, set the price they want companies to pay them for tweeting an ad on their behalf and wait for the offers to come in. Jocelyn French, the mother of a 2-year-old boy and 1-year-old girl, has tweeted for a parenting website, a college-information site and Kmart, among others, at $1 a pop. "I figure...
Twitter Your ad can go HERE! half a minute ago from...
According to an article posted in the news section of the Harvard College Library website, HCL placed an ad on Facebook to publicize last month's Freshman Open House at Lamont. The ad portrayed a crimson shield with an "H" on it next to the text...
...posting proudly proclaims that of the 160,000 times the ad was viewed, it was clicked on by 163 people. In case we don't feel up to doing the math, HCL lets us know that this transfers to a click through rate of 0.10 percent. The library views the ad as a success, citing 0.04 percent as the click-through rate "that is typically considered successful in direct mail and online" and calling it "'a highly efficient and cost-effective way of communicating with our students,'” in the words of Michael Hemment, Head of Research...