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...carbon-emission ratings are destined to be part of our car-buying futures. Now it's up to ad agencies to make these new performance metrics sound sexy...
...opposition to so-called Obamacare has been quite active in Montana, which lies along the route of a 12-state, $1 million bus tour organized by Americans for Prosperity, a GOP-linked conservative group. Its Patients First project last month ran a $1.3 million TV-ad campaign slamming national medical-insurance-reform efforts. The side of the Patients First bus bears a big red hand and letters blaring: "Hands off my health care." "We're organizing people against these proposals because they're bad for America," said Patients First local representative Jake Eaton, former executive director of the Montana Republican...
Fortitude and Pandemonium However the pandemic plays out, the chief mantra for everyone - wash your hands, cough into the crook of your elbow rather than your palms, stay home if you're sick - will be repeated endlessly over the coming months in ad campaigns, public-service announcements and the global media. A certain fortitude is required of the global population as well. At the height of the spring flu outbreak, hospitals in the U.S. were overwhelmed by crowds, including large numbers of the so-called worried well, who, when they showed up en masse, had the ability to delay services...
Tell that to Turning Leaf wine. The company's new ad campaign, complete with minisite HowDoYouBreathe.com, features smiling mothers - among them the parenting blogger Rebecca Woolf, author of Rockabye: From Wild to Child - and implies that wine is as necessary as oxygen to parents of small children...
...wake of the Schuler tragedy, the ad campaign seems outdated at best...