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...diary appeared on the Internet in late April, without much hype, initially drawing about 1,000 or so curious onlookers to the site and its inevitable Twitter feed, where followers speculated about whether Zack16 was a bizarre new Metamorphosis-meets-My So-Called Life scripted dramedy or an ad for something. After a few reporters picked up on it, the buzz grew, and it was revealed to be the latter. Specifically, it's an online campaign for Procter & Gamble's Tampax...
...just a platform," responds Biderman. "No website or 30-second ad is going to convince anyone to cheat," he says. "People cheat because their lives aren't working for them." Not everyone buys that line of defense. The Las Vegas Review-Journal recently refused to run an AshleyMadison ad referencing the Ensign scandal. But other racy TV, billboard and radio ads have succeeded in raising the site's profile over the past year to the point where by some measures it's in the top tier of dating sites, with tens of millions of dollars in annual profits. AshleyMadison charges...
...more Japanese tourists have visited. In Iceland, where the krona has fallen sharply, the nation is betting on increased arrivals: this summer Icelandair will open up new routes to nine cities in Europe and North America. And VisitBritain, the official U.K. tourism body, is running a $2.6 million ad campaign urging foreigners to "see more of Britain for less." "The pound isn't going to be this weak forever," says spokeswoman Hayley Senior...
...from techniques found in Cubist paintings and Renaissance trompe l'oeil ("fool the eye") art, and it would eventually enlist the help of artists like Grant Wood and Jacques Villon, both of whom served as camoufleurs during wartime. When World War II broke out, applications from painters, sculptors, even ad men flooded Fort Belvoir, Va., the military's headquarters for camouflage development. "There must be something intriguing about the word 'camouflage,' " an officer told TIME in 1942 before cautioning, "There is no room for the esthetic color expert, or for any man who can't march 20 miles...
...hunting enthusiast named Jim Crumley used a Magic Marker to draw vertical tree-trunk lines on a few pairs of tie-dyed coats and pants in the late 1970s. A decade and two mortgages later, his patented "Trebark" design had gone from being featured in a few small ads in Bowhunter magazine to appearing in nearly every major outdoors catalog in the country. When Manuel Noriega, wearing Trebark gear, finally surrended to U.S. troops, Crumley reportedly toyed with the idea of using the Panamanian general in an ad campaign with the slogan "No wonder it took so long to capture...