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Media tycoon Rupert Murdoch recently stated the obvious when he said the newspaper business model of providing content online for free was "malfunctioning." Poleaxed by a severe ad slump and hemorrhaging red ink, printed newspapers and magazines have been downsizing or closing in some countries, even as their digital editions attract growing numbers of readers. Murdoch - whose News Corp. media empire includes the Wall Street Journal, a rare newspaper with a profitable, subscription-based website - has vowed to boost the earning power of his digital properties by increasing the number of News Corp. sites that charge for content. Other publishers...
Scientology • ad campaign is launched...
...election spot shows a masked wrestler fighting drug traffickers and promising to crack down on cartels. Another ad vows to give the death penalty to kidnappers. A third pledges to hand out free medicine to the poor. But the campaign for Mexico's midterm elections that is getting the most media attention is promising nothing at all and urging people to vote for nobody...
...October that gives Google the right to make millions of books available for reading - and purchase - on the Internet. Under the pact, a Book Rights Registry will be set up that will allow publishers and authors to register their work and get paid for their titles through institutional subscriptions, ad fees and book sales. Google will retain 37% of the revenue, with the remainder going to the registry to be distributed to authors and publishers. The deal effectively gives authors and publishers control over their work in the digital world and pays them for it. For the public, it means...
...largely unregulated tobacco industry aggressively promoted cigarettes throughout the 1950s. Companies sought to distinguish their brands with popular slogans like "Winston tastes good like a cigarette should," "Light up a Lucky," and "For more pure pleasure, have a Camel!" Many cigarette makers also sponsored television shows - when Winston's ad introduced the long-running CBS Western Gunsmoke, "cigarette" was replaced in their slogan by the sound of two gunshots. For tobacco companies, it was the Golden Age: cigarette ads featured endorsements from dentists, doctors, babies and even Yankees slugger Mickey Mantle. Growing evidence of a link between smoking and lung...