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...doesn't. He just pretends to have it for the ad...
...XOs”—run without electricity and rely on hand cranks for power. Since its beginning, OLPC has distributed about 500,000 XOs in 31 countries. Even better, for $399, a consumer can simultaneously purchase an XO and donate one. OLPC also receives major ad time from worldwide corporations like News Corp, CBS, and Time Warner...
...more money for a DVD compilation of 15 shorts by the director of the pirate video and to donate more funds to wild-duck preservation. The results held true whether the commercials were humorous (in the case of the pirate program, viewers saw a BellSouth Yellow Pages ad featuring fighting clowns) or annoying (for the duck documentary, there were spots for fitness company Body by Jake and carmaker Hyundai). (See the top 10 TV commercials...
Further, when viewers watch shows with a strong narrative plot, like 24, Lost, and ad-free HBO dramas such as Big Love and The Sopranos, commercials could dampen the experience. To test this, the researchers showed viewers two different Bollywood musicals. One featured a fast-paced dance sequence in which two male Indian actors pursued the lead female actress (high stimulus, strong plot). The other involved a more languid sequence without a compelling hook (low stimulus, weak plot). When viewers were watching the more dramatic clip, two commercial breaks - one for the Jewelry Factory, the other for the illustrious Michael...
...everyone should stick around for the Subway ads. First, the study is a bit biased toward college-age respondents. To correct that, in one experiment the researchers expanded the age range, including subjects from 18 to 67 years old. Those over the sample's median age of 35, which matches the median age for the U.S. population at large, preferred programs without commercials. Subjects under 35 liked the breaks. Since younger viewers get bored more easily, they might desire more novelty - in this case, an ad in the middle of a program - than older viewers...