Word: adding
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Dates: during 1920-1929
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...have been favorably impressed with the apt manner in which some live ad agency's copy writer has caught TIME'S style. His production of snappy copy has averaged as well if not better than any issue of TIME. You will be frank to admit, I am sure, that not all of your staff members can maintain the swift pace set for them by the master author of TIME'S unique manner of expression. You are fortunate in having this series in the hands of one who could take his place among your capable group of reporters...
...believe in it." So, at least, he is reported to have been reported in a current advertisement of the George Batten Company, Advertising Agents. Needless to say, the Batten Company made Mr. Ford's alleged statement an indictment, not of advertising, but of Mr. Ford. "Armstrong," the Batten ad went on, "is mentioned, and you think of beautiful patterns and colors of linoleum for every floor in the house. Hamilton is the name of a watch so accurate that railroad men largely favor it. Maxwell House is that fine old coffee served by southern aristocracy in the halcyon days...
...Britain as agent for her Continental Allies were really more than counterbalanced by her own expenditures in their behalf. Ergo these sums cancel out of any discussion of the Anglo-U. S. debt. . .etc. . . . etc.. . . etc. . . . At this point the debate, though showing every sign of being continued ad infinitum, passed into the limbo where hairs are split-often by honest, well-intentioned men. The total result of last week's academic tilt was to rouse a majority of British editors to frenzied indignation at the U. S. Cartoons labeled "USury" were frequent in which " Uncle Sam" became...
...Church, Eastern Hill, were said to have removed all doubt that both Saints, Peter and Paul, died in Rome and were buried near the Basilica of San Sebastiano, sometimes called "Basilica Apostolorum", on the Appian Way. The diggers also claimed to have established that the term "catacomb"-ad or in catacumbas is the form generally used-loosely applied to all underground cemeteries in Rome, really belongs to the swale they were investigating, a likely derivation of the word being the Greek for "down in the hollow...
...Fiat, through ignorance in some cases but the mere desire to save space in others, has become the U. S. Designation for F. I. A. T. These letters form a pronounceable word. Actually they are the initials of Fabbrica Italiana Automobili Torino (Italian Automobile Works of Turin). Financial ad writers last week yielded to public ignorance by using FIAT in capitals and without periods in large newspaper ads throughout the country...