Word: adding
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Dates: during 1920-1929
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Last winter appeared an "elegant" Florida ad. Crested and sealed and flaunting many a name in the social register, even in the Almanack de Gotha, it heralded the establishment of the Floranada Club close to Ft. Lauderdale, Fla. " . . . Background counts as much as money . . . society . . . has decided to have a new playground . . . impeccable social and financial powers" (TIME, Feb. 1). But such suggestions were not sufficient to make Floranada a financial success., Last week its backers, the American-British Improvement Corp. filed a voluntary petition in bankruptcy, claiming assets of $2,551,518.58, liabilities...
...exclusive gymnasium and reducing establishment in Manhattan. He has many rich patrons. Last week one of them, delighted with her reduction, gave a party for him. To that party was bidden the brother of Philadelphia Jack O'Brien?Young Jack O'Brien (born 1895)?who won decisions over Ad Wolgast, K. O. Brown and Young Erne, and who now owns a gymnasium like his brother's. Although 17 years the younger, he became, as the evening wore on, increasingly critical of his brother's prowess. Mr. O'Brien soon rose from his chair, led the stripling into an empty...
...very least of university Pollyannas must remember that canines, though necessary beings, are not, after all, the most delightful companions when they continue to growl like child Menckens. The weather is rather impossible; the divisionals very near at hand; the tutorial reading twice as inglorious as the poorest want ad--and woe is truly upon every ice cake and puddle of existence. But cynicism usually prefaces belief. And the sun really is getting farther and farther from Palm Beach and nearer and nearer the waste lands of Cambridge. Dog days are almost over...
...ad most effective in the use of text, to Merle Thorpe, editor of Nation's Business, for an ad for that magazine...
...best combination of picture and text, to Mrs. Erma Perham Proetz of the Gardner Advertising agency of St. Louis, for a "Pet Milk" ad. The artist was Andrew Loomis of Chicago...