Word: adding
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Dates: during 1930-1939
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Godfather of the U. S. lace industry was the late Senator Nelson Wilmarth Aldrich of Rhode Island, where 41% of the industry is now located. He it was who wrote into the Tariff Act of 1909 a 70% ad valorem duty on. imported lace. Because the U. S. could not easily build the amazingly complex lace-making machines that British manufacturers had been making for a century, the famed Rhode Island protectionist thoughtfully included a provision that machines might be imported duty free for a period of 18 months. Hundreds of machines were hastily installed. Because U. S. labor could...
...Underwood Tariff of 1913 lace duties were cut to 60%, and the whole industry nearly went bankrupt. However, it was saved by the War, which shut off imports from Europe, and in the Fordney-McCumber Tariff Act of 1922 the duty was boosted to the present rate-90%, highest ad valorem duty...
Died. Mrs. Rosalie Rayner Watson, 36, wife and collaborator of famed Child Psychologist John Broadus Watson, founder of Behaviorism and vice president of J. Walter Thompson Co.. Manhattan ad-firm; after brief illness; in Norwalk, Conn...
...Mexico Indians, Florida bathing girls, New England sailboats, loomed large in railroad copy. "Vacationland" became a copywriter's cliché. There were exceptions in the form of notable institutional campaigns. Lackawanna invented "Phoebe Snow," the girl who traveled "The Road of Anthracite" without getting dirty. Pennsylvania Railroad told ad-readers all about its signal system. Baltimore & Ohio dramatized its operation in a series of adventures (all with happy endings) involving personnel and passengers. Chesapeake & Ohio shrewdly publicized itself as the road surveyed and "founded" by George Washington, made a brilliant paragraph of advertising history with its kitten "Chessie" snugly...
Item 4-Another ad in TIME, damfino what it was advertising, a fisherman with a fly rod equipped with a two-handled casting reel and the reel seated above the hand grip...