Word: adding
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Dates: during 1940-1949
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...already been holding down sugar sales in their four "Star Markets" by requiring $2 worth of grocery purchases for every 2 lb. of sugar.† Now they decided to offer their customers 10? a lb. for the sugar they had been selling at 6½?, ran a newspaper ad (their first) to tell Boston about it. By week's end, they had bought back some 2,200 lb. They had also spent less money than they figured on: half the repurchased sugar was offered to them at 6½? a lb. by customers ashamed to take a profit...
...Detroit's fast-growing Goebel Brewing Co., which seeks more distribution, ran a full-page trade-paper ad inviting the dealers to become beer barons. By using their idle showrooms, storage space, trucks and reputations, dealers were told they could build up profitable beer distributorships. This week Goebel had 30 applicants, was "amazed" by results...
Official reason: rising costs. Another cogent reason: even after next year's ad rate increase ($8,500 to $9,200 a black & white page) the Journal will get less per page for its advertising than it got in 1927, though its circulation has meantime climbed from...
...twelve big presses rolled full blast. Toward morning the delivery chutes spewed bundles faster than the trucks could take them away. Taxis were commandeered. By 6 a.m., when the presses had to be cleared for the Daily News, the Sun run was 896,000 copies of a 72-page, ad-filled issue to sell to curious Chicagoans...
Change Crimson Ad Stand...