Word: adding
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Dates: during 1940-1949
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...Watch Somervell" has been sound ad vice in the Army since 1918; it was being said all over again last week. Lanky, Arkansas-born Brigadier General Brehon Burke Somervell, grey and 49, had been made head of the supply section (G4) of the U.S. Army's General Staff...
Bite. In Van Nuys, Calif., a couple who wanted to move answered an attractive house-for-sale ad, discovered it was their...
Curtis Publishing Co. screwed its courage up this month to ask advertisers to pay for some of the bonus circulation they have been getting free: it announced the first increase in Satevepost ad rates since 1926. In the intervening 16 years circulation has gone up from 2,724,876 to 3,348,875, but the black & white page rate had stayed at $8,000. The new rate ($8,500) will be effective next July 4. Curtis also announced the first increase in 14 years for the Ladies' Home Journal. Last month the Journal announced a new peak circulation...
...British were leery too, at first. But they looked over his plant, and they looked over Frank Cohen. At length, in his office, they read the answer to a lot of the questions in their British minds. It was the ad from the New York Times of March 27, 1933, which hung framed on his wall. Last Nov. 25, they gave him a contract (about $8,000,000) for 1,550 75-mm. guns...
...Sanders had not expected his ad to bring in a first-morning sheaf of orders (it didn't). He did it as a missionary gesture. Like most transportation bugs, Sanders expects a revolution in railroad equipment -perhaps after the war, when men and materials will be more obtainable, when vast fleets of cargo planes may force the roads to run 80-to 90-mile-an-hour freights or get off the tracks...