Word: adding
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Dates: during 1940-1949
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Torchsinger Helen Morgan, piano-sitting favorite of the dry days, had her spleen removed, lay gravely ill in a Chicago hospital. Evelyn Nesbit, stage beauty over whom Harry K. Thaw murdered Stanford White in 1906, turned up in a newspaper ad plugging a face-lifting process. Plugging for fat removal in an ad in the same paper appeared oldtime Shimmy Queen Gilda Gray. Los Angeles police who made a raid on an elaborate, white-tie gambling joint discovered that it was the onetime home of Billy Sunday, the late devil-fighting evangelist...
...This ad is one of those which have made the whimsical "personal" column of the Saturday Review of Literature the best-read section of that otherwise sedately bookish weekly...
...total U.S. advertising budget has shrunk: it is now an estimated $1,660,000,000, down about $680,000,000 since 1929. Out of this shriveling ad dollar newspapers still get the biggest cut-32.8? (periodicals took 13.6?, radio 12?). Dollarwise, newspaper advertising revenue has fallen from $797 million in 1929 to $545 million (periodicals down from $323 million to $225 million; radio up from $23 million to $200 million...
...Sample ad...
...Colonel thundered in a full-page advertisement: THE TRIBUNE ACCEPTS THE CHALLENGE. The "challenge" was such criticism as that voiced at an anti-Tribune indignation meeting in Chicago (TIME, Aug. 11). The ad reproduced four anti-Tribune leaflets and petitions urging a boycott of the Tribune, a new Chicago morning paper, etc. Roared Publisher McCormick: "The Tribune welcomes the attacks of Communists and all others who object to publication of the truth...