Word: adding
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Dates: during 1940-1949
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...good. In his first three days, his door was darkened so rarely by customers that receipts totaled only $4.98. Business has been picking up ever since. Tiffany's began unobtrusively to court foot-slogging shoppers as well as the carriage trade; this week its chaste ad in the New York Times offered gold brooches for $34 as well as a diamond pin at $6,650. In its store at Fifth Avenue and 57th Street are private buying rooms, where rich clients can inspect $200,000 necklaces at their leisure. But a housewife can walk in off the avenue...
...book outlet in the Midwest . . ." It cited Harcourt, Brace & Co., which had checked the actual publishers' figures of other bestsellers against the sales this year of its The Seven Storey Mountain, which was in eleventh place in the Times nonfiction list. Said Harcourt a month ago, in an ad in the Times: Mountain is actually leading the list. If any publisher could show better sales on a "list" book, "we will buy this space for him to say so next Monday." There were no takers. Next week Mountain jumped to third, is now second...
...angriest reaction came from trigger-tempered Ross Siragusa of Admiral Radio, who got wind that the ad was to run and fired a volley of telegrams to newspapers warning them to check with the FCC before running it. Eleven of the 41 newspapers in Zenith's schedule canceled the ad. The TV-station-owning Detroit News ran it, but also published an answer. Gist of the News''s retort: "Anyone . . . who denies himself . . . the thrill of television because of 'frequency changes' could grow old and grey waiting for the change that may never come...
Impromptu shows manage to crop up every now and then in spite of the fact that the station is run on a strict broadcasting schedule. Radio Radcliffe announcers like to ad lib Spike Jones records...
...fight affected more than rayon. Now that it was in ample supply, after three years of shortages, rayon men hoped to grab some of the cotton and wool market. In a cocky newspaper ad, Burlington sounded a battle cry: "It is a rough and tumble competitive situation with few holds barred. Business from here on in will go to the firms that produce precisely what the public wants and at the prices the public wants to pay." And the price for women's rayon dresses, Burlington thought, would soon be down...