Word: adding
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Dates: during 1940-1949
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Mine Host. In Winnipeg, Canada, Walter Broughton baited his want ad for a cottage with a promise: the landlord would be "cordially invited to all parties...
...bought the biggest U.S. giveaway-Los Angeles' twice-a-week Down Town Shopping News† (circ. 500,000). The Shopping News was owned by 18 Los Angeles department stores (The Broadway, Bullock's, May Co., Barker Bros.). Parton promised to jump circulation to 600,000 and lower ad rates; as part of the deal, the stores signed long-time advertising contracts with Parton. His expected revenue this year: more than...
Editor & Publisher Parton planned to merge the Shopping News with his seven other papers, call the new paper the Los Angeles Independent. He also set out to hire 50 newsmen and 150 ad salesmen. They will put out 10 to 15 semiweekly "sub-editions," in effect, community giveaways, for the major communities of Los Angeles. All the papers will have some features (fashions, movies, music, cartoons, etc.) in common. Los Angeles newsmen guessed that 36-year-old Parton's eventual aim, if the Independent succeeded, would be a citywide daily...
...York Sun Columnist George E. Sokolsky cited bludgeon-wielding Hearst Columnist Westbrook Pegler as "one Of the most competent reporters in American journalism." Hearst's New York Journal-American ran a half-page promotion ad to be sure that no reader missed the compliment...
...inscription, seven feet long and nine feet high, concerns the old Zoroastrian religion and will take several months to translate. It is expected to shed new light on the Parthian and Sasanian Empire of 200 BC to 650 AD...