Word: adding
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Dates: during 1940-1949
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...offending limb, shown on the right appended to the rest of Jan Fafrand, was pictured in an advertisement for the HTW's "Troilus & Cressida." The ad was submitted to several local college newspapers. Reaction from the Boston College "Heights" was immediate. Where most editors raised their eyebrows, Charles Cullen, Business Editor of the Jesuit College's Weekly, raised the bars. He refused to print the ad unless the photograph was amputated...
...Washington Letter for Oct. 30: "Dewey will be in for eight years, until '57 ... 32-page special report on 'What Dewey Will Do' has been prepared and will be mailed to you within a week, embodied in Kiplinger Magazine" This was followed by a full-page ad in TIME, after the election: "What will DEWEY do? Find out in the November issue of Kiplinger Magazine ... It will help you dispel the campaign...
...same issue contained a full-page ad for Camels ("See if your throat doesn't welcome Camel's cool, cool mildness") and one for Philip Morris ("The only leading cigarette to be proved definitely and measurably less irritating...
...move that set the magazine industry buzzing, the Journal-impelled by a dip in circulation-cut its ad rates 5%. It offered advertisers rebates on several 1948 issues that had not delivered all the circulation expected. It was the first cut by a major magazine since the depression. Though Curtis magazines base their rates on the estimated circulation for six months ahead but do not guarantee the estimate, the Journal felt a "moral obligation" to cancel most of the 7½% rate increase that had helped make its October issue so rich (TIME...
...president of I.I.I, is William J. Sampson Jr., 51, head of the American Welding & Manufacturing Co. of Warren, Ohio. Big (282 Ibs.), bluff Bill Sampson had his own idea of how a free-enterprise system should be presented. He thought the job should be done locally, that national ad campaigns by big trade and lobbying groups were too general to be effective. "Besides," says he, "there's a feeling that anything that the National Association of Manufacturers or the American Iron & Steel Institute do has the kiss of death...