Word: adding
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Dates: during 1940-1949
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...women's magazine has; a slogan that hangs over advertisers' heads, like a poised rolling pin: Never underestimate the power of a woman. This week., to prove that admen don't, the October Ladies' Home Journal carried a staggering; $2,677,260 worth of ads on its 278 pages., more than any magazine had ever crammed, into a single issue. It was no one-shot freak; the Journal was breaking its own record, and next month will do even better, having just raised its ad rates...
Stuffiness Is Out. They threw out the stuffy editorials, the colorless layouts, the long "short" stories, and crusaded for public health, clean politics and flogging for child-beaters. They began campaigning against venereal disease, wrote a widely reprinted ad headlined OF COURSE I'LL TAKE A WASSERMANN. Circulation sat up, got up, and climbed...
...Innocent Affair (United Artists) is one of those involved marital farces that would not last five minutes if all the principals stopped rushing around just long enough to use their heads. A young advertising executive (Fred MacMurray) is having wife trouble because he spends too many nights on the ad account of a "Mr. Fraser," who happens to be Mrs. Fraser (Louise Allbritton) and an old flame at that. This not improbable situation gets out of hand when the wife (Madeleine Carroll) plans to test her spouse's jealousy. She hires an actor to flirt with...
Information in the Red Book starts fast and gains speed. Immediately beyond the first page, which lists 27 college officers and dormitory heads, is a single-page history of the Radcliffe from 1643 to 1948. Greetings from college officials, and rules on fire drills, chaperonage, library, ad gymnasium behavior follow closely...
...other strikes, newspapers have shut down, or resorted to Vari-Type. The Journal of Commerce, oldest (121 years) U.S. business paper and the only New York daily still living on historic Park Row (in the old Pulitzer Building), did neither. Along with 24 other editorial and ad staffers, curly-haired Editor & Publisher Bernard J. Ridder, 35, and his 30-year-old brother Eric, general manager, sat down at the linotype machines and set the type themselves. (They had once been linotype operators as part of their journalistic training...