Word: adding
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Dates: during 1940-1949
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Program scrutinizers will notice the name Margarita on both sides of the cigarette ad. Yes, they are related. Maryland left guard Attillio Margarita is the younger brother of Harlow's backfield specialists and former Chicago Bear, Bob Margarita. The Bob of the family had no comment yesterday on the strength of the Maryland line...
...Ad Lib. What about expansion? Ben Moreell reported that the industry was currently engaged in a $1 billion program which would increase capacity by 2,500.000 tons by the end of 1948. Same day, Jones & Laughlin announced a large mine-development program "in order to produce more and better steel"; Columbia Steel, a Big Steel subsidiary, announced plans for a 300,000-ton-a-year sheet-steel mill near Los Angeles...
...funny bone of any reader. It is a collection of 71 short articles, some of which appeared in print almost two decades ago, and it covers a vast expanse of human experience--pigeons, hiccoughs, botany exams, poker, bisons, thunderstorms, truffle poisoning, colds, culture, love in Hollywood, phobias, Schistosomiasis, etc., ad infinitum...
...telegraph operator in the WRENS. Because names make the Enterprise's news, Marjorie is working hard to develop its squad of eight rural correspondents, all hired because they had no experience. Last week, on one of his new radio programs, Editor Gould had all eight in for an ad-libbed chat. "How many people in Methodist Corner?" he asked one. "About 15 families," she told him. And how did she get the news?,Well, by telephone, mostly. "Are they all on the same line?" asked the boss. "Sure," she explained, "that's how I get the news...
...takes as much pleasure in writing his own advertisements as in gobbling up more trackage, got a blow last week where it hurt. A Manhattan adman named Lawrence Fertig, who writes once a week for the New York World-Telegram financial page, criticized Bob Young's latest ad ("Let's Wake Up Rip Van Winkle...