Word: adding
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Dates: during 1940-1949
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Those words, addressed "to the Terrorists of Palestine," first appeared in full-page ads in the New York Herald Tribune and other U.S. papers last month. The ad asked millions for "medical relief and humanitarian aid." It concluded: "Hang on, brave friends, our money...
Leonard's first and only salaried job - until he came to TIME in 1943 - was with the classified ad department of the New York Times where, he says, "my duty was to keep the humble back pages of the paper fit to print. When I detected a Position Wanted Female ad worded 'Young girl, inexperienced, will do anything,' I would call up that young girl and tell her that she might be misunderstood." For the next ten years Leonard free-lanced, writing books (Enjoyment of Science, etc.), articles & fiction for slick paper magazines...
Back in the 1850s, this ad, appearing in James Gordon Bennett's New York Herald, meant not only high adventure for the men who answered it. It also meant that famed William Walker, the first & foremost of U.S. soldiers of fortune in Latin America,* was on the march...
...some Princeton Freshmen like these pajamas emblazoned with Donald Ducks."--from an ad in the New Yorker...
...richest revenue-producing issue in the long history of the oldest U.S. magazine. The Saturday Evening Post that loaded newsstands and stuffed rural mailboxes last week was thick with a thumping $1,625,000 worth of ads. It was not so fat as the 272-page Post of Dec. 7, 1929, in the days when the Post was the top U.S. magazine (in recent years LIFE has led in circulation and advertising revenue). But last week's Post took in more money than 1929's best because the Post's ad rates were...