Word: adding
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Dates: during 1940-1949
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Billingsgate's reputation for stench went to a new high; the cobbled streets around it were covered with fishy slime and refuse. Said one of its porters: "If this 'ad 'appened in the summer, we'd 'ave 'ad to wear our ruddy gas masks...
...reads his script rapidly and casually with his fingertips, ad-libs with the evening's guest. When Paul taps him three times on the shoulder, he knows he has three minutes to go ; two taps mean two minutes, one tap the windup...
Until last November, even such a classified ad would hardly have lured a vice-presidential candidate to the Democratic ticket for 1948. But by last week, with Democratic hopes for victory still on the post-election rebound, headquarters could count on a swarm of prospects, who well remembered how Harry Truman himself had reached the White House...
This week the vote so far stood 470-to-89 in Matchan's favor. Don Matchan was pretty sure he'd win, but just in case, he had hedged his bet. In the trade paper Editor & Publisher last week he ran a for-sale ad: "Publisher retiring because of disagreement with business community...
...deadly, premeditated dullness of financial ads last week brought scornful shouts from two premeditating wits. In an address before the New York Financial Advertisers Association, Bernice Fitz-Gibbon, ad boss of Gimbel Bros., snapped that it was time banks stopped such "pious pronouncements" as these: "a great institution founded on the cornerstone of service and courtesy"; "the challenge of a new era demands the ultimate in achievement." Said she: "One bank says 'You are invited to use the name of this bank on your checks. It is a symbol of strength and security.' What a lot of malarkey...