Word: adding
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Dates: during 1940-1949
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...last week the Mayor's daughter was one of the strikers (they prefer to be known as "non-starters"). The nonstarters, well aware of a nationwide shortage of 125,000 teachers, took a full-page ad in the Norwalk Hour to say that they were tired of working at "bargain-basement prices." A North Carolina school superintendent promptly wired a bid for two eighth-grade teachers...
...opening gun of a $200,000 ad campaign, Inkograph Co., Inc., producers of $2, non-capillary pens, last week burlesqued the extravagant claims of ballpen makers. The claims had brought in the customers. Reynolds Pen Co., one of the most extravagant claimants and originator of a pen it calls the Rocket, last week reported a handsome net profit of $2,678,815 for the year. Are ball pens that good? Some might be (Eversharp reported a normal 3% on returns). But thousands of Reynolds buyers would answer: No. In its annual report, Reynolds noted that $110,000 had been...
...these crisp, copywriter words, in his best-selling book The Hucksters* (Rinehart; $2.50), Frederic Wakeman described a big advertiser and the fear of losing his account that supposedly haunts all ad agencies. As a onetime account executive for Manhattan's Foote, Cone & Belding he had handled the big American Tobacco Co. account ($3,000,000 a year) a job in which he had had to satisfy American Tobacco's exacting president, George Washington Hill...
...Thing"), he was not the only one. Emerson Foote, head of Foote, Cone & Belding, had been Fred Wakeman's boss and "Kim" Kimberly, agency boss in the novel, is a jittery man, given to benzedrine tablets, double Scotches, and other extravagant habits. But in this picture of an ad executive at work, friends of Foote found little they could recognize...
...Stand. Jaws dropped all along ad agency row last week as "the Fear" was felt in the offices of Ruthrauff & Ryan. Mr. Hill's $3,000,000 radio account (Frank Morgan and Jack Benny) was quietly taken from R.&R. and handed to Foote, Cone & Belding, thus giving the agency all of American Tobacco's advertising accounts (worth about $900,000 a year in commissions to F.C.&B.). It was the second body blow for R.&R. in the past two weeks (TIME, Sept. 2) but the agency seemed to be bearing up nobly. Although many an adman...