Word: adding
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Dates: during 1940-1949
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Drew Pearson, brash breathless Washington columnist, starred in the publicity trick of the week. In the New York Times his radio sponsor (the Frank H. Lee Co.) ran a full-page ad (cost: $4,800) announcing that "Pearson has attacked [the Ku Klux Klan] in radio broadcasts and newspaper columns. He was immediately . . . threatened with injury to life and limb should he set foot in [Georgia]. . . Mr. Pearson will deliver this Sunday's broadcast from the steps of the State capitol in Atlanta. . . . Mr. Pearson's life [has been insured] for One Million Dollars for the benefit...
...E.D.S.T.), also proves that she knows how to make people talk on the air. This 14-month-old show follows the same unrehearsed technique, pitting fast talkers like Henry Morgan against four career girls. Questions submitted by listeners, mostly about love and marriage, set off a series of ad-lib crackers. Example...
...editors drew up an ad which, they trusted, would explain everything. Conclusion: "Needless to say, the New Republic, which stands for liberal democracy, does not share Mr. Browder's communist philosophy...
...this ad in the Tulsa Tribune last week a merchant angrily said his say against the flood of rising food prices in the U.S. While Congress still wrangled over OPA (see NATIONAL AFFAIRS), most manufacturers held the line on prices, worried lest a sudden boost bring back OPA with a rush. But food was something else again. The Bureau of Labor Statistics gravely reported that its food index had jumped 16.1 points last week alone. And with commodity prices rising all along the line, chances were that food would continue to rise...
Dead of Night (Ealing-Universal) is an unusual, British-made thriller which Universal is hawking in the U.S. with an unusual ad campaign. "The everyday phrases and superlatives of ballyhoo," say Universal's ballyhoo experts, "are completely inadequate to capture the mood, the depth, the excitement of this oddly stirring motion picture...