Word: adding
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Dates: during 1940-1949
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Pint-sized Showman Billy Rose is so tickled to see his stuff in print that he pays $1,500 a week to run it as an ad in Manhattan's dailies (TIME, June 24). Only incidentally does he plug his "bespangled basement" nightclub. By last week, the fan mail and the newspaper syndicate offers he had received had not weaned Rose from his amateur standing. But they did show him that he might give his copy away instead of paying space rates...
...members picketed a tavern which refused to serve two Negro veterans, had the proprietor arrested for violation of the Iowa state civil-rights law on charges backed by onetime Willkie-man Oren Root Jr. Next day, the New Yorker's E. J. Kahn Jr. drafted a full-page ad complimenting the city of Des Moines on prompt police action...
...Dewey, an experimenter by nature, has no daily routine. Some days he browses in Manhattan bookstores for "tough" mysteries and nonfiction; if he spots a newspaper ad of a white-shirt sale he hurries off to stand in line; or he walks through Central Park, visits a Government agency downtown for a friend who needs help, and generally confounds people who expect him to act his age. In April he issued another of his periodic manifestoes for a third party. Other favorite recreations : double-crostics and letter writing (he has a voluminous correspondence) in his firm, open longhand...
...considered raising its price ("at a time when PM was campaigning all-out to keep prices down!") and taking ads. PM no longer argued that ads were sinister ("most people like to read ads"), but only that its press equipment was not up to expanding to an ad-filled paper. Just give him a few hundred thousand more nickels a day, pleaded crusader Ingersoll, and he'll not only put out a bigger and better PM-he'll build up a whole chain of them...
...sports world's Terrific Twenties, and by the same sire, World War, will be given her official coming out party in a great al fresco soiree under the flood lights of the Yankee Stadium here tomorrow night. Bill Cunningham in the Boston Herald, June 19. ...Al fresco, ad infinitum, ad nauseam...