Word: adding
(lookup in dictionary)
(lookup stats)
Dates: during 1940-1949
Sort By: most recent first
(reverse)
Taker. In Louisville, a burglar took at its word the Guaranty Finance Company's window ad: "We Have the Money, Come...
...trailer camp. More than a million families were doubling up; thousands of servicemen in search of a home were returning to the U.S. An army of luckless people, most of them with adequate funds, engaged in a desperate competition for shelter. In Atlanta, 2,000 of them answered an ad for a single apartment. In freezing Minneapolis, a man, his wife and baby spent seven nights in their automobile...
After his own ad agency folded in 1925, Zevin became business manager of Daily Food News. When that folded too, Zevin joined World Publishing, then headed by his father-in-law, Alfred Cahen. World was mass-producing cheap Bibles, dictionaries and one-volume Shakespeares as retailers' premiums. Zevin felt that people would buy cheap books even when they did not come with coffee and hair dye. But he felt, with the late Al Smith, that there was a catch in it: "Who the hell ever goes into a bookstore...
Lured by a $3 raise, he shifted to the advertising department, later worked for several Cleveland ad agencies. By the time he was 40, he was making $20,000 a year and was ready to move to Manhattan. He did so, as president of Manhattan's Clarke Lighter Co., just in time to have it collapse under him during the depression...
Inflation. Manhattan's Dale Fifth Avenue, Inc. did not think it could sell many men's alligator weekend bags at $2,000 apiece. It made one anyhow, just to show what it could do, and advertised it. The day the ad appeared, Dale's was crowded by hundreds of bag hunters. By week's end Dale had taken orders for four $2,000 bags, had some 50 other customers "seriously interested." Said President Herbert Dale: "Most surprising...