Word: adding
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Dates: during 1940-1949
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Helen Hayes, ladylike leading lady of the stage, who once denounced the closing of Manhattan's burlesque theaters ("an encroachment on the rights of free Americans"), was surprised to see a small box ad for her currently touring Harriet merged with a burlesque comedy ad in a Los Angeles newspaper. The result: "Helen Hayes, in Harriet, hot as a robot bomb, A Honey...
Veteran Sergeant Crowne shaves with floor soap ("Cold water, good rough soap and a bluntish blade, and you know you've 'ad a shave"). He calls Sergeant Hands "Ramon Novarro," because Hands uses brushless shaving cream and washes in a bucket. Fatty Teedale is "the only man in the Brigade of Guards who . . . bites his toenails" ("It makes my blood run cold to hear him"), and keeps the most promising growth for "a long bite . . . after Church Parade." Slugging Private Alison dreams of a hand-to-hand fight-to-the-death between Churchill and Hitler ("Old Winnie breathes...
...advertisement, she felt, insinuated that she had achieved "proud, glamorous curves" by exercise or artifice: her soldier friends were beginning to notice the ad in movie magazines. "They will think that I have deceived them, that I have faked," said Miss Belmont...
...Sidney A. Mullikin, sales and advertising manager, and Thomas L. Hand, formerly product designer for The Schaible Co. (small plumbing fixtures) of Cincinnati, have been much annoyed by these streamlined taradiddles. Seized one day with a desire to debunk the false prophets, Mullikin & Hand planned a reductio ad absurdum, their own radar-electronic "kitchen of tomorrow," and showed a sketch of it to their boss. Schaible was so tickled that it rounded out the idea in a burlesque pamphlet, sent it out as direct-mail advertising. By last week, requests for the pamphlet were running ahead of the printers...
Victory for Antitrust; The decision, written by liberal Judge Learned Hand, reversed Manhattan's famed ad-libbing judge, Francis Gordon Caffey. Back in 1941 Judge Caffey, who had heard the testimony and arguments, cleared Alcoa of all the Government's charges. It took him ten days to deliver his opinion, took stenographers 737 pages to set it down...