Word: adding
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Dates: during 1940-1949
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...first advertisement in 1919, in his own New Appeal, Haldeman-Julius got 5,000 replies. When he took a $150 flyer in the St. Louis Post-Dispatch, he got back $1,000 in orders. Later, misplacing the copy for another ad, he dashed off an eye-catching substitute: WOULD YOU SPEND $2.98 FOR A COLLEGE EDUCATION? Thousands of customers answered...
...that Canby had indeed lauded the "homely genius" of Peg's style, had even called him "that most hard-hitting and expressive of contemporary American journalists," and had gone on to quote two paragraphs from a Pegler column. The syndicate promptly slapped Canby's encomium into its ad. Just as promptly, Canby objected: "This [article] has been quoted without my permission and without the permission of the Saturday Review, where it is copyrighted...
Risking $15 of his scanty capital on an ad in a theatrical magazine, he was happily surprised to get quite a few orders from it. It seemed that housewives as well as actresses would buy his comfortable sandals. The first year he grossed...
Shouts & Tremors With no script girl handy to take it all down, there was naturally some confusion about blonde, bulb-eyed ex-Cinemactress Joan Blondell's backstage ad-libbing. Producer Harold J. Kennedy, who had hired Miss Blondell for a week's stand in Happy Birthday at Princeton, N.J., said Joan used "vile and abusive language" to his cast. Joan admitted that she may have said "gosh" or "darn it." Mr. Kennedy said she threw a $40 silver hand mirror at either him or another member of the cast. Miss Blondell said it was not a mirror...
...Male Animal. In Springfield, Mo., Mrs. Pauline Suggs filed suit for divorce because her husband put an ad in the paper describing himself as a "lonely gentleman wishing to meet a nice lady, 35-40 years...