Word: adding
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Dates: during 1940-1949
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...owners, who were also the entire staff of a San Francisco company named Londonderry, paid out a hard-earned $89 last January to place a two-inch advertisement in three publications: the San Francisco Chronicle, the magazine section of the Christian Science Monitor and Simset Magazine. The ad read: "Ice Cream. As low as 8 a pint. Sure to be pure-you make it. Combine cream, milk or evaporated milk, sugar and Londonderry. Whip-then freeze-that's all. No ice crystals ... 15? package makes 2 qts., any flavor...
Last week Milt & Gladys launched another ad campaign. They spent $15.60 to notify their 70 U.S. brokers that they will bring out Londonderry pudding mix. Said Milt: "There are only 21,000,000 refrigerators in the U.S. and that's all the people we can sell ice cream to. But there's another 35,000,000 families in America to eat pudding...
...James McNamara, 60, jovial actors' actor; of a heart attack; in Boston. A Paterson (N.J.) policeman and baritone, Mac toured the" U.S. with Schumann-Heink, was one of Caruso's few pupils. In Broadway's Strictly Dishonorable, he was typed for all time as Patrolman Mulligan, ad-libbed two of the play's best lines. When Muriel Kirkland observed that she thought policemen never drank, Mac remarked, "It only seems like never," later made his exit promising to use his nightstick "only in case...
Last week he outdid himself with a full-page swipe at (and in) the pro-Roosevelt New York Times. The Republican National Committee paid the Times $2,760 to run it as a political ad...
Success Story. Knight, who is 50 this week, had come up fast in eleven years. Starting as an ad-taker and reporter, with time out for service in World War I as lieutenant and air observer, he had run two small Ohio papers, finally became managing editor of his father's Akron Beacon-Journal. But until his father died in 1933, no one in Akron noticed much about Cornell-trained Jack Knight except that he was a pleasant fellow with a flair for good clothes and winning at golf. His father's death left the Beacon-Journal with...