Word: adding
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Dates: during 1940-1949
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When he stopped working for Comedian Jack Benny, the veteran gagman Harry Conn was asked his opinion of Benny's ability to ad-lib a joke. Said Conn, sourly: "Benny couldn't ad-lib a belch after a Hungarian dinner...
...University Club, this time in the lounge on the second floor, to be greeted by members of Beta Theta Pi, his college fraternity, and members of the Los Angeles Big Ten Club. They called for a speech. He climbed onto a settee and left no doubt that he was ad dressing them as a candidate for the Presidency. Then he spent 20 minutes shaking hands...
Last week, apparently playing its ace. Esquire enlisted the clergy's aid. With elaborate piety the latest Esquire ad features a picture of a Guadalcanal chaplain, the Cross of Christ on his collar, rays of holy light slanting across his fighting face...
...title ("if Holy Joe can go out there, who are we to be holding back?") seemed to be addressed to the U.S. Post Office itself. Said the ad's text: "Chaplains have . . . acquired a new breadth of both understanding and tolerance from their daily contacts with [men in the armed forces]. . . . That's what we have sensed from the letters we have had from chaplains telling us of the tremendous morale-value of copies of Esquire...
Publishers have already met the 10% cut previously ordered (TIME, Jan. 4, et seq.) by rationing ad space, reducing the size of comics and other canned features, refusing new subscriptions, telescoping editorial content, etc. Because advertising is booming, and population in war-industry cities is mushrooming, they have not done the job too well. In this year's third quarter some 230 newspapers had to get extra allotments of newsprint from WPB. (Biggest grant: 1,772 tons to the Los Angeles Times; smallest: one ton to the Salem, Ohio News...