Search Details

Word: adding (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
Sort By: most recent first (reverse)


Usage:

Pictures were used in the 1700s for the same reason that they are used today: to catch the eye of the reader and lure him into reading the ad. At first their use was infrequent, because they were too expensive. But in the early 1800s one Abel Bowen, engraver, produced a batch of stock woodcuts, laid them out for cheap sale to magazines, newspapers...

Author: /time Magazine | Title: The Press: Ladies: 1833-1943 | 10/4/1943 | See Source »

...felt the first urgings of the adman's decorative instinct: hands with pointing fingers, flower-&-ribbon arrangements, screaming American eagles. Publishers grabbed up these canned illustrations because they forced advertisers to increase the amount of space they bought or cut down the typographical composition in each ad, and therefore the labor cost. Advertisers used them because they liked them...

Author: /time Magazine | Title: The Press: Ladies: 1833-1943 | 10/4/1943 | See Source »

Puzzled Plotters. The first problem was how to establish contact with the British soldiers. The two lady conspirators thought they had found the answer when they read an ad in the missing-persons column of the Nazi-controlled Paris-soir: "Jonathan Burke is looking for his friends and acquaintances. Address Military Hospital, Doullens (Somme)." Kitty insisted, against Mrs. Shiber's objections, that they rescue him. They...

Author: /time Magazine | Title: Books: Soldier Snafcher | 9/27/1943 | See Source »

Hare & Tortoise. In his job, the great ad-libber leaves nothing to luck. He wins by being hare & tortoise both-by carefully plugging along with the help of a batch of scriptwriters and a roomful of filing cabinets, then racing ahead on his own sharp wit. In any Pepsodent broadcast, it's a wise crack that knows its own father...

Author: /time Magazine | Title: The Theater: Hope for Humanity | 9/20/1943 | See Source »

...vaudeville is the key to Hope, even though he has recently had the lock changed. He is first & foremost a gag man, with a gag man's brash ability to keep moving, ad-lib, hit back; above all, with a gag man's sense of timing. Says Hope: "I was born with timing and coordination." Artistically he was born with little else-no special trick of speech, gift of pantomime, sense of character. Quite inartistically, indeed, he was born with a kind of strenuous averageness-which paradoxically managed to set him apart...

Author: /time Magazine | Title: The Theater: Hope for Humanity | 9/20/1943 | See Source »

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