Word: adding
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Dates: during 1960-1969
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...short statement to the CRIMSON, Dean Glimp asked for "students who have been placed on probation and who were not present in the corridor [to] petition the Ad Board for reconsideration of its action...
JACK SMITH, a columnist for the Los Angeles Times, recently called attention to two full-page ads that appeared in TIME. One was for Antioch College, a small (under 2,000 students) liberal arts school in southwestern Ohio; the other was for an even smaller college in Wisconsin, VITERBO COLLEGE: BERKELEY WE AIN'T, its message began. What seemed to intrigue Smith was that two such small schools could afford such ads in a national magazine. He reported that when Raymond Colvig, the public-information manager for the University of California (and its Berkeley campus) saw the Viterbo ad...
What Smith and Colvig did not realize was that neither college paid for its ad. Theirs were two among more than 100 full-page regional ads that TIME has donated to colleges during the past year. The program began with an ad for St. Joseph's College, a small school in Indiana, which reports that, so far, the appeal in TIME has brought in more than $80,000. Our purpose is to help alleviate an increasingly perplexing plight of big and small colleges: chronically short of advertising dollars, most cannot afford the kind of influential messages that will attract...
When the program was announced, we said that the magazine "might run as many as 50 free ads a year." Within a few months, we had requests from 500 educational institutions. Some requests had to be turned down because the school was unaccredited or did not meet the criteria of "demonstrating the imagination and scope that will appeal to TIME's readers." Others faced the problem of conceiving and executing an effective ad. While we received many remarkably fine homemade ads, some widely missed the level of graphics and style likely to please the TIME audience. Rather than disqualify...
Until 1958, under the code of the Distilled Spirits Institute, the industry trade organization, women models could not appear in liquor advertising. When the code was eased, Heublein, Inc., pioneered with a bottled-martini ad that included two cocktails on a table, a smiling young matron, and the phrase: "A wife's warmest welcome is well chilled." At first, like the Heublein lady, women could not be shown touching a glass or a bottle. Canadian Club's new approach indicates that women can share both the adventure and the whisky. The most recent Seagram gin ad shows...