Word: adding
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Dates: during 1960-1969
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...details of the most lurid activities. The once-staid BBC last summer showed a boy and girl in bed together discussing their sexual history. British newspapers use four-letter words and explicit language that would surprise readers of mass-circulation papers on the Continent or the U.S. Their classified-ad pages frequently serve as arenas for the commerce of sex. British admen have learned to use sexual innuendo with such effect that some ads have had to be withdrawn for their raunchiness, including one two weeks ago by BOAC, the government airline. What was whispered about...
...increasing earnings 20% over last year. George Wasserberger, 38, one of four U.S. entrepreneurs who took over 122-year-old Mark Cross in 1962, attributes its success to uncompromising quality. "We have never sacrificed lasting fashion for fad," he says. His philosophy is expressed in a recent Mark Cross ad: "It's a throwaway society, man. Break it. Chuck it. Replace it. Do you believe that? Mark Cross...
...while the Courier provides friendly intermediaries who can negotiate some of Alabama's political thickets, it occasionally effuses hopelessly naive goodwill. One New Englander, told that business dealings in the South are relaxed and informal, called a beauty shop owner to sell her an ad and initiated the following dialogue...
Died. Howard Black, retired executive vice president of Time Inc., who signed on in 1924 as one of TIME'S earliest advertising salesmen, from 1937 to 1941 presided over the fantastic growth of infant LIFE'S ad lineage revenues, then as longtime (1949-62) executive vice president was involved with all Time Inc. publishing operations, most notably the birth of SPORTS ILLUSTRATED in 1953; after a long illness; in Greenwich, Conn...
...MIGHT BE 1-A, BUT YOU'RE A-l WITH Us cheered a recent Armstrong Cork recruiting ad in the University of Pittsburgh's Pitt News. The ingratiating pitch at Pitt was pretty much the corporate commencement address of 1967. In their never-ending need for skilled manpower, companies all over the country have been plying more graduates with more money than ever before. All in all, says the authoritative College Placement Council, this has been "the toughest, most competitive college-recruiting year in history...