Word: adding
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Dates: during 1960-1969
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...keep the advantage of surprise, bidders like to pounce on Sundays (all it takes is a press release and an order for an ad in the next day's paper), when the management of the attacked company is unready to hit back. "The first I heard of this raid was at my golf club," spluttered President Dwight M. Cochran of Kern County Land Co. after Occidental Petroleum's bitterly contested two-step offer last month to buy 23% of his asset-laden oil and farming firm. With such tactics, a group of Detroit financiers led by Donald...
Gary Bennett, a third-year graduate student at M.I.T. and a member of the ad hoc committee which has been formed to handle the increased number of volunteers, said yesterday that the committee expects to send 75 people by the end of the week. Several of the groups' volunteers have left already...
Dazzled by the agency's bright, blonde President Mary Wells, 39, newspaper ad columnists reported her every move; the trade papers began running endless features on "The Gray Flannel Gal" and "The Wondrous World of W.R.G." Soon Sunday supplements, weeklies, even the prestige business magazines were weighing in with more talk about "the most talked-about agency." Last August Syndicated Fashion Columnist Eugenia Sheppard went so far as to coo that Mary Wells's "soft, thrilling voice makes the maddest ideas seem perfectly possible"-extravagant praise, since at the time W.R.G. had just begun to produce its first...
...Other ads are following with the same soft sell, and winning genuine, though sometimes grudging admiration. Ned Doyle of Doyle Dane, which pioneered the style (Volkswagen, Avis) long ago, gives Mary Wells credit for being a "quite beautiful" ad woman ("Most of 'em look like haunted houses"). Recalling Mary's days at his shop, Doyle quickly adds that "everything she knows she learned here." Wherever she learned it, Mary Wells is surely one of the most successful graduates around...
Despite their enthusiasm, the group, which called itself the ad hoc committee on the Inner Belt, did not provoke unqualified support in city government circles. There were good reasons for low-key response. The ad hoc committee had challenged the City Council's long-established strategy against the highway: that is, the Council was opposed to an Inner Belt anywhere and was not going to give its stamp of approval (qualified or not) to the highway by favoring one route over another. And not only this: the new committee was also challenging, though probably ambiguously and somewhat unintentionally, the Council...