Word: adding
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Dates: during 1960-1969
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Apologetic Approach. The longies have been pushed forward by a spritely $10 million campaign launched for Phillip Morris' Benson & Hedges by the hot new advertising agency, Wells, Rich, Greene. Adopting the apologetic approach to advertising that worked so well for Volkswagen and Avis Rent A Car, Benson & Hedges ads point out the difficulties of smoking a 100-mm. cigarette. They burn beards, get crushed in cigarette cases, smashed in elevator doors, mashed against closed car windows, and one ad warns: "Please hold this magazine a little further away if you're smoking Benson & Hedges 100s." On the other...
Putty Face. And so, ad agencies are raiding Central Casting and even scouring the streets to find talented faces that are, as Talent Agent Bill Cunningham puts it, "not offensively attractive." If an actor is cursed with a pretty face, Cunningham advises him to go to casting calls "looking frumpy." But not even messed-up hair and baggy clothes can disguise a Beautiful, and more likely than not the job will go to someone like Douglas Paul, a copywriter-turned-actor who has fat, freckles and a grandiose nose. Among Paul's starring roles: an Arrow Shirt commercial...
Though not so spectacular, the "Unwed Mother" game by Henry Beard and Mark Stiumpf, takes some excusable cracks at Pill-wheels and has the added virtue of being slightly dirty. The list of thumb-nail sketches for parlor games at the start of the issue makes good fun of Parker Bros. jargon and is an amusing reductio ad absurdum of games in general. After the third or fourth game-article, the technique of reducing a real-life problem to playing-board size starts to wear a little thin, but the pieces are worth skimming for the occasional laugh...
...another hill members of the "Ad Hoc Committee for a Revolutionary Contingent," a radical group, built a tower of black poles and flew Viet Congo flags along with one American Revolutionary War flag. Some of the revolutionary contingent changed into black pajamas and coolie hats to emphasize their solidarity with the fighters of the National Liberation Front...
...marchers handled themselves well, too, with the exception of the "Ad Hoc Committee for a Revolutionary Contingent," which charged down 7th Ave. instead of Madison Ave. and attacked Times Square armed services recruitment booth. After leaving Times Square, they clashed with about 100 police near the U.N. and five or six of them were badly beaten with riot sticks...