Word: adding
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Dates: during 1960-1969
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...younger and more vibrant than he did in the days when he was competing with Uncle Miltie for ratings on the tube. Installed next day in his new post as bishop of Rochester by Francis Cardinal Spellman, he also proved that he is still a quick man with the ad lib. Asked how it felt to leave New York City and settle among the greener pastures of Rochester, Sheen replied: "There is a certain road in Ireland where it rains on one side and is all sunshine on the other. It forms a perfect rainbow. The tears...
British Prime Minister Harold Wilson's deflationary policies have claimed an unexpected victim: the Fleet Street press. Troubles have been building steadily, but because of the overall slowdown, ad linage has dropped an estimated 25% from last year; only five of the eleven London dailies are still making a profit. This month the Guardian was forced to announce an austerity program: to save $1,400,000 next year, it will lay off 36 writers and editors and cut back other departments as much...
...three years, Hertz Corp., the No. 1 company in the U.S. car-rental field, stood stolidly by while Avis Inc., No. 2, successfully needled away with its "We try harder" advertising campaign. But no longer. Now Hertz, having changed ad agencies, is trying to turn Avis' own theme against it. Typical of the new Hertz ads: "For years, Avis has been telling you Hertz is No. 1. Now we're going to tell...
...other hand, Cerf was so positive that Stanley Wolpert's Nine Hours to Rama, a novel based on the assassination of Gandhi, would be a 1962 winner that he boosted the ad budget from $10,000 to nearly $30,000. It sold a disappointing 12,000 copies...
...freshman, considerations such as whether he knew what he was doing are often taken into account. A great deal depends on whether the plagiarism was intentional and the length of the plagiarized passage. But Weinberg insists that this is the area in which the Ad Board ought to be particularly tough--"intellectual honesty should be one of the strictest rules of the University," he said...