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Word: adding (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Shotguns Approved. Many papers go along with the businesslike rationale of the Detroit Free Press. "We're a family newspaper," says Bill O'Flaherty, the national ad manager, "and there's no point in losing our readership by giving them what they don't want." His yardstick...

Author: /time Magazine | Title: Censorship: Laundering the Sheets | 5/30/1969 | See Source »

...When a guy my age [40] looks twice at an ad, it's time for retouch or rewrite...

Author: /time Magazine | Title: Censorship: Laundering the Sheets | 5/30/1969 | See Source »

...more extreme the policy, the more inconsistent the practice. The Los Angeles Times occasionally refuses to run titles (such as Succubus, The Toilet) in ads for entertainment that it freely identifies in its reviews. Navels are airbrushed out of its film ads but are front and center on its fashion pages. The Times okayed an ad it had rejected as too violent after shotguns replaced machine guns in illustration. "Virgin" was barred from ad copy for Rachel, Rachel; it was approved for Goodbye, Columbus. As do some other papers, the Times has distributed a "screening code," but, says one studio...

Author: /time Magazine | Title: Censorship: Laundering the Sheets | 5/30/1969 | See Source »

Publisher Charles Gould of the San Francisco Examiner says he has turned away "tens of thousands of dollars" in advertising that he found overly offensive. Still, the Examiner went ahead and ran the Sister George ad unretouched. Another display ad showed a motorcycle gang from Naked Angels closing in on a near-nude girl. The copy read, "Mad dogs from hell! Hunting down their prey with a quarter-ton of hot steel between their legs...

Author: /time Magazine | Title: Censorship: Laundering the Sheets | 5/30/1969 | See Source »

Strict constructionists agree with Russell Young of the Seattle Times: "People who submit amusement ads know that we have a strict code, and they know the rules." John Coughlin states his paper's policy bluntly: "You can't sell sex in the Hartford Courant." Loren Osborn, ad manager of the Concord (N.H.) Monitor, takes a different stand. "I will allow just about anything in a movie ad. If the movie might offend anyone, let's show it like it is in the ad so they can find out beforehand and not be rudely surprised once they...

Author: /time Magazine | Title: Censorship: Laundering the Sheets | 5/30/1969 | See Source »

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