Word: adding
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Dates: during 1960-1969
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...alienating Southern viewers and attaching an "ethnic identification" to a product. What white Mississippian would want to drink a beer that is praised by a Negro? There was also the feeling that the sight of a black face would destroy the carefully contrived fantasy world of the TV ad; the sponsors were worried that the viewer would suddenly exclaim, "Hey, there's a Negro!"-and miss the message. Recently, however, a test commercial featuring a Negro mother talking about Pampers, a disposable diaper, showed that 60% of the viewers in the South did not recall the actress...
...presumably wealthy white neighborhood; in another, a black science teacher lectures white parents on what to do to keep Junior's teeth bright. In toy commercials, white, Negro and Oriental children frolic together in an idyllic suburban setting that exists only in some copywriter's imagination. In Ad-Land, there is no discrimination between whites and nonwhites, at least in one sense: both are treated unrealistically...
...apple-cheeked waitresses. Warhol, of course, is strictly pop, having turned out larger-than-life paintings of Campbell soup cans, realer-than-real sculptures of Brillo packages, and longer-than-interminable camp movies. Still, when Schrafft's decided to project a new with-it look, its ad agency, F. William Free & Co., thought that it might be a good idea to take on Warhol, now recovered from having been shot nigh unto death by a man-hating woman acquaintance last June...
...result of widespread dissatisfaction, the Ad Hoc Committee of Black Students has decided to prepare a critique of the course, Ernest J. Wilson '70, chairman of the committee, said yesterday...
...Ad Hoc Committee will present its critiques to the History Department and to Frank Freidel, professor of History, who teaches the course...