Word: adding
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Dates: during 1960-1969
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...ad hoc group, calling itself the International Witnesses Against Genocide, has called a meeting for 6 p.m. tonight in Phillips Brooks House. The Witnesses will be asking people around the nation, and, they hope, around the world, to wear a black star with the word IBO in it, as a reminder of the yellow star "once imposed upon the victims of another 'final solution'" of the Nazis. Ibo is the name of a Biafran tribe...
...Gordon, who has been promoted to vice president in charge of advertising sales and promotion for all Time Inc. publications, TIME moved from total advertising revenues of $55 million in 1961 to $111 million in 1967. TIME now carries more advertising pages annually than any other weekly magazine. Its ad income is twice that of any other newsmagazine...
...markets all over the U.S., and from Australia to Asia to Europe, TIME'S ad salesmen try to know as much about products as do the people who produce them. They offer seminars for prospective clients, explaining the many ways in which TIME can serve; they study experimental research in "psychographics," which attempts to determine why people of similar educational and economic backgrounds develop different buying habits. Each salesman has to know all about TIME as well as his own area of marketing and advertising. They must be more than salesmen; they have to be business and marketing consultants...
Except for time and expense, few if any campaigns can match the series of Shell ads that were an endurance test in more ways than one. To demonstrate Platformate, Shell's "extra mileage ingredient," the Ogilvy & Mather agency set up an endurance contest between cars containing Shell gasoline with their Platformate additive, and others without. Then they filmed the cars as they raced across the Bonneville salt flats; the Platformate cars always won. The films were two years in the making and cost an estimated $300,000. Even so, one ad in the series had to be junked. Some Negro...
...messages into the same time space. In the past two years alone, the number of products shown on TV has increased by about one-third, most of them in ten, 20-and 30-second shots. There will also be more "piggybacking": promoting two unrelated products in one ad. "Triggerbacking" and "quarterbacking" are just a station break away...