Word: adding
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Dates: during 1960-1969
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...shorter messages into the same time space. In the past two years alone, the number of products shown on TV has increased by about one-third, most of them in ten, 20-and 30-second shots. There will also be more "piggybacking": promoting two unrelated products in one ad. "Triggerbacking" and "quarterbacking" are just a station break away...
...what are the limits? On the day Robert Kennedy died, Walter Cronkite no sooner wrapped up the latest bulletins on the killing than the screen cut cold to a mouthwash ad. Later, during the funeral, commercials were dropped. The television industry, which devoutly believes in commercials, pays its highest tribute by forgoing them. That is the first grand gesture (the second gesture is a reminder detailing how much money the network relinquished in the public service...
Real People. This kind of pitch, with its view of the consumer as saphead, is still afl too prevalent. But, increasingly, as admen are trying to break through the CEBUS barrier, the old commercial is being replaced with the truly new brand of ad with miracle ingredients some honesty, some humor, packaged with meticulous care. It might be called the uncommercial, and it has transformed the viewer into a consumer of the pitch as much as of the product...
...ad for this alleged comedy steamily announces that after viewing The Secret Life of an American Wife, "You'll breeze through any test from Elementary Enticement to Advanced Fun and Games...
...over, the Sorbonne became a city-state. A complete social structure was erected to fulfill the needs of a fluctuating population that varied from 1,500 to 2,000. At the start, the occupants decided not to form a central governing organization but to rely on spontaneous action and ad hoc committees to deal with day-today problems. They wanted to eliminate once and for all any central authority and bureaucracy that would dictate policy. A system of Soviets was set up in which each group was autonomous and every decision arrived at by consensus...