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Dates: during 2000-2009
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...media category killer. Sheryl Crow named a song after it in 2002, and today it has an estimated 85 million viewers, many of whom are more than happy to tune in numerous times each day. It has also successfully adapted with the times: the channel's free, ad-supported weather service for cell phones is currently its fastest growing business, according to Anstrom...

Author: /time Magazine | Title: The Weather Channel's Real Worth | 7/7/2008 | See Source »

...President, Reagan convinced many Americans that they were living in that mythic land once again. He was a master at associating himself with America's cherished symbols. The images in his 1984 "Morning in America" ad--the fresh-faced lad on his paper route, the proud mother in the simple church watching her daughter walk down the aisle, the burly man gently hoisting an American flag--moistened even many liberal eyes. In fact, Reagan practically became one of those symbols himself: the cowboy President, sitting astride his horse, framed by a rugged Western terrain...

Author: /time Magazine | Title: The War Over Patriotism | 6/26/2008 | See Source »

...Since becoming the presumptive nominee, nearly every step Obama has taken seems to underline the message that his brand of change is not threatening or even revolutionary. His first general-election ad, "Country I Love," is a 60-sec. paean to his Main Street normalcy. In it Obama extols policies designed to reach across the aisle, such as "cutting taxes" and "moving people from welfare to work." His initial choice of Washington power broker Jim Johnson to run his vice-presidential search was also traditional: Johnson had done the same job for John Kerry in 2004 and Walter Mondale...

Author: /time Magazine | Title: Will 'Experience' Hurt Obama? | 6/24/2008 | See Source »

...biggest firm left standing; that honor goes to industrial conglomerate Emerson Electric. But it is certainly the most famous, an iconic American brand backed by one of the largest advertising budgets on earth. Nearly half of all American beer is brewed by A-B. Every time a radio ad for Bud or Bud Light ends with the words "St. Louis, Missouri," it's a shot in the arm for the hometown, which is why more than 45,000 people, including the mayor of St. Louis and the governor of Missouri, have already signed an electronic petition at SaveAB.com. "Like baseball...

Author: /time Magazine | Title: Busch's Last Call in St. Louis? | 6/20/2008 | See Source »

...famous "daisy" campaign ad--the brainchild of media consultant Tony Schwartz, who died June 15 at age 84--was shown just once, on Sept. 7, 1964. But its cultural shock waves persist. "There hadn't been an effective ad of that sort in the history of the presidency," says Kathleen Hall Jamieson, former dean of the Annenberg School for Communication at the University of Pennsylvania. "[It] works because the audience fills in the meaning." And it worked for Johnson, who took 61% of the popular vote in a landslide win over Barry Goldwater...

Author: /time Magazine | Title: Tony Schwartz | 6/19/2008 | See Source »

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