Word: adding
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Dates: during 2000-2009
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BEFORE HE LAUNCHED A musical-parody troupe that wryly skewered pols from both sides of the aisle, Bill Strauss was a policy expert and adviser on serious matters of the Senate. Then at a Memorial Day party in 1981, a group of Beltway revelers broke into silly ad-lib ditties about the Reagan Administration, and the bipartisan Capitol Steps was born. Since 1984, when Strauss took the troupe professional, it has become a $3 million-a-year business, recording 29 albums and touring widely. Among its repertoire: My Momma Told Me: You Better Sleep Around (inspired by Monica Lewinsky...
...DOESN'T LOVE mocking a really cheesy TV ad? But advertising can at times have the power to strike a deep chord and even spawn lasting pop-culture icons. Award-winning adman Philip Dusenberry, longtime chairman of BBDO North America, created those kinds of pitches. His magic, say his peers, was an intuitive sense of the emotional impact of his work. Before taking on the Partnership for a Drug-Free America and, in the wake of 9/11, New York City tourism ads, Dusenberry led such campaigns as "Pepsi: The Choice of a New Generation" (including, regrettably, the commercial in which...
...hold about 20. Huckabee had lost control of his Christian calm and spent most of his stump speech railing against Romney. This was pretty shocking for a primary, where attacks tend to be muffled because the losers eventually support the winner. Huckabee was particularly miffed by Romney's ad about the pardons. He told the crowd the story of one pardon - an Iraq-war vet who came home, worked his way through college and wanted to become a police officer but couldn't because he had fired a BB gun at a friend when he was 13 years...
...might have been an effective gambit had Huckabee stopped there. But two days later, he held a memorable press conference in which he announced that he had produced an anti-Romney ad ... but he wasn't going to air it ... except for the entire press corps, which he proceeded to do. This attempt to turn the other cheek while slapping his opponent was greeted, appropriately, with derisive laughter. In his spasm of attacks, though, Huckabee did raise an important point: "If a person becomes President by being dishonest," he said, "he won't start being honest when he gets there...
...anonymous mailings includes a seven-year-old news article about a church that lost its tax-exempt status after paying for a newspaper ad that criticized former President Bill Clinton. Another mailing warns church leaders against "campaigning" for a candidate, before announcing in capital letters: "IT WILL LAND YOU IN THE SLAMMER!" The letter, which is signed by "Concerned Christian," then suggests that churches should avoid even more anodyne political involvement. "With Sen. Grassley holding hearings on exactly this issue in Washington DC, we can't be to careful!!!!" it states, with a notable misspelling. Hollinger said the letters were...