Word: adding
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Dates: during 2000-2009
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...compose the fabled paradigm of Harvard bureaucracy that is only an idea for some—evoking visions of the infamous Un-American Activities Committee—and is all too much of a reality for others. However obscure or real it seems, the Administrative Board of Harvard College (Ad Board) has been striking fear into the hearts of undergraduates since...
...nationwide to pull over bare-headed drivers, issuing steep fines of up to 200,000 dong (about $15) - about a quarter of the average monthly wage and, significantly, also the average price of a helmet. To underline its "No Excuses" message, the government has also launched a massive TV ad campaign featuring gruesome images of head-trauma victims...
...played a great drunk on TV's Bewitched and a range of comic characters on sitcoms like Hogan's Heroes and The Bob Newhart Show. But any baby boomer knows comedic character actor Dick Wilson as Mr. Whipple, the beleaguered grocer in toilet-paper ads who begs of customers, "Please don't squeeze the Charmin." The iconic ad campaign, which ran from 1964 to 1985, rocketed Wilson into pop-culture history--and national fame. "Everybody says, 'Where did they find you?'" the veteran actor told a reporter in 1985. "I say I was never lost...
Will advertisers see it that way too? In early November, both Facebook and MySpace announced new schemes that would allow advertisers to more closely target messages. The idea is that if ads are made more relevant, more people will click on them, which in turn will boost the fees the sites can charge for them. MySpace's new "hypertargeting" strategy scans profile pages for keywords and sells ads against them. If you say you love burritos, for example, a banner ad for Taco Bell might appear at the top of your page. Facebook, on the other hand, involves its members...
There is no guarantee, however, that people will embrace the advertising models that Facebook and MySpace are pushing. "How do you serve up ads in such a fashion that your young, hip audiences aren't turned off by it?" asks venture capitalist Jim Timmins of Pagemill Partners. Google faced these same worries in 2004 when it launched context-sensitive ads inside its e-mail program Gmail. When the company went public later that year, skeptics voiced similar concerns about the viability of an ad-supported model for its search engine. Google now trades at more than $600 a share...