Word: adding
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Dates: during 2000-2009
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...launched, advertisers have yet to figure out how to get their messages out to mobile-phone users in a big way. There are 2.2 billion cell-phone subscribers worldwide, a total that is growing by about 25% each year, according to the Mobile Marketing Association (MMA). Yet spending on ads carried over cellular networks last year amounted to just $1.5 billion worldwide, a fraction of the $424 billion global ad market...
...males ages 17 to 25," says Marcus Spurrell, Adidas regional new-media manager for Asia. "Their mobiles are always on, always in their pocket-you just can't ignore [cell phones] as an advertising tool." Says Geoffrey Handley, director of new business for The Hyperfactory, a Shanghai-based ad agency focused on handsets: mobile-phone marketing "has become as vital a platform as TV, online or print...
...perhaps, but corporate spending on handset advertising is expected to soar to $13.9 billion by 2011, according to marketing-research firm eMarketer. The field got a boost on March 27, when Yahoo! became the first major Internet firm to introduce a mobile-ad network, a service that allows companies to more easily place text, display and video ads on mobile-phone websites in 19 countries. Also leading the way are blue-chip brands including BMW, McDonald's and Proctor & Gamble, companies that are experimenting with mobile-marketing campaigns to find cost-effective ways to tap the medium. When BMW launched...
...None may be more depressed, however, than advertisers. South Asian television rights and the ad revenue generated by the coverage here accounts for close to 80% of the game's global turnover. But with India and Pakistan out of the Cup, audience size is expected to plummet. Advertisers are already demanding rebates on air time purchased on the assumption India would make it to the next round. "It is a crisis," Bharat Patel, chairman of multinational Procter and Gamble told the Times of India. "It's a house on fire situation. If the channel wants to consider a long-term...
Kaufman said he was not told why his tenure appointment was not approved, but that he was under the impression that it was Bok’s decision to deny him tenure, with the advice of the ad hoc committee...