Word: adding
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Dates: during 2000-2009
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...says mature consumers are just as eager to buy as youngsters, though they are savvier and more discerning. They are also richer - much richer. "They control 80% of the nation's wealth and they're very happy to spend it," says Fiona Hought, managing director of Millennium, a British ad agency that specializes in selling to oldsters...
...taint of old fogeyism, though fading, clings to the company like the scent of grandma's wisteria. Trendy advertisers, for example, still eschew Saga Magazine, despite its impressive circulation. Although the monthly runs features on still-cool celebs like Carly Simon and Mick Jagger, it's crammed with ads for retirement properties and orthopedically therapeutic furniture. In order to combat that perception, Saga is planning a brand overhaul designed by ad agency Doner Cardwell Hawkins. "It will stress our core strengths to a new generation," says Bull, but beyond that, no one at Saga will talk about the campaign until...
Certainly not a crisis pregnancy center, she adds, and her voice takes on a tighter edge. Two days ago, she had a woman come into the clinic who was a wreck. She had seen an ad for a women's health center in Charlotte, which is two hours away, and called saying she wanted an abortion. "They said sure, we can help you," Lorrie says. "They told her she could even come in after hours so she wouldn't miss a day at work. She drove all the way to Charlotte." But when she got there, she realized her mistake...
Nifty. But is there really a market for these GPS gizmos? After all, not everyone is willing to pay $100 a month to hound her friends. Free services, on the other hand, make money on advertising. But there's not much room for ads on a screen about as big as a Post-it. The mobile-phone ad market brought in just $200 million in 2006, according to the Yankee Group, vs. $16 billion for online ads. Nonetheless, ABI Research expects revenues for location-based services in North America to spiral from less than $1 billion last year to more...
Second, the ad itself is, if anything, critical of the absurdities of straight male homophobia. That pulling out chest hair, pummeling each other with deadly weapons, or drinking motor oil qualifies as “manly” is as ridiculous as saying Red Sox designated hitter David Oritz is slender. (In case you fit another gay stereotype, the Red Sox is a baseball team, baseball is a sport, and sport is outdoor athletic activity performed by teams.) I don’t recall a chapter in “Manliness,” last year’s sensation...