Word: adding
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Dates: during 2000-2009
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Here are the results for your favorite Super Bowl ad...
...ads that elicited the strongest activity in the reward regions included Coca-Cola 's video game spot, in which the leather-jacketed hero "gives a little love" and spreads goodwill rather than violence. And, in a sign of the emergence of user-generated content, Frito-Lay 's Doritos ad, which was both created by a consumer and voted on by consumers in an online contest, also ranked high as a trigger for the brain 's reward circuit. The ads that elicited little response in the ventral striatum, according to the UCLA study, included Robert Goulet 's turn as an office...
...YouTube, which has generated a mountain of buzz, but Yahoo! has quietly leveraged Flickr, Answers and Del.icio.us, among other recent acquisitions and launches, to get its audience--which includes nearly half of the world's Web users--to spend more time on its network of sites. Yahoo!'s new ad system will capitalize on their presence--and on data it collects from their interactions--more efficiently, with more carefully targeted ads...
Advertisers are increasingly eager to focus campaigns around search ads. Panama gives them a new, cleanly designed online spot where they can plan, track and change ad campaigns in progress. It may help improve Yahoo!'s return on investment in that arena because it gives advertisers more leeway in targeting specific geographic areas. A pizza-shop owner can pinpoint his pitch to local diners who search for pepperoni, for instance. "Geo-targeting is huge," says Neisser. The company is also adding a mobile search tool that will eventually extend Panama's reach to cell phones. The new services should help...
...combined 32 million unique visitors in December; Yahoo! had 39 million. And Yahoo!'s e-mail remains tops with 250 million users worldwide. The company is either first or second in 17 Web categories, from e-mail to photos. It also landed a deal with eBay to sell ads on the company's domestic site and engineered a partnership to sell ad space for 215 newspapers...