Word: adding
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Dates: during 2000-2009
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...easy for Yahoo!, the Internet's most durable portal, to play Pepsi to Google's Coke. But if Yahoo! continues to fall further behind Google in ad sales, the company may find itself stuck a perennial second--or worse. With its stock down 36% last year and ad sales failing to keep up with Google's, Yahoo!'s reputation has suffered as Google's stock has soared...
...Yahoo! is in the midst of a massive reorganization to focus on what matters: wringing more money from its ads and more time from its community. That hasn't been easy for a company that has divided its attention among dozens of products and services. "Yahoo! is many things to so many people, whereas the beauty of Google is that at the end of the day, it's search done well," says Drew Neisser, CEO of Renegade Marketing Group, an ad agency...
...January, Yahoo! announced that Panama, a new advertising platform central to its shift in strategy, would debut Feb. 5, refining how the company sells ad space. The system gives advertisers more control over their ad campaigns, letting them freely change keywords or ad strategies to adapt to what's working. It also enables Yahoo! to highlight ads relevant to a user's search rather than ordering them simply according to who paid more. Because search advertising accounts for nearly 50% of Yahoo!'s revenue, Panama is critical to its growth...
...Mika (pronounced mee-ka) yet, but soon enough you may not be able to escape him. The 23-year-old Lebanese-born British singer topped a bbc poll of 130 industry tastemakers as the Next Big Thing for 2007, his music can already be heard on Motorola's RED ads in the U.S., his first video runs on mtv's top rotation, and his face will soon front fashion designer Paul Smith's spring/summer global ad campaign. Not too slouchy given he hasn't actually released a CD yet. Mika's debut single comes...
Liberal Democrats and conservative Westerners have also made common cause over civil-liberties issues. In Montana last year, for example, the incumbent G.O.P. Senator Conrad Burns tried to attack Jon Tester for his opposition to the Patriot Act. Tester shot back with this ad: "Nearly all of Montana's legislators--including 51 Republicans--want to replace the Patriot Act, because it lets Federal Government agents search our bank accounts, medical records, even our gun sales--for whatever reason. So when you see Senator Burns attack Jon Tester, ask him, Why do you think we're the enemy? Where's Osama...