Word: adding
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Dates: during 2000-2009
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...Newspapers are still highly profitable businesses that have substantial market share in terms of overall ad spending. But the problem facing the industry is that their revenue growth is impaired; advertisers are shifting dollars away to newer media. I don't profess the demise of the newspaper industry; there's a time and a need for them. But there are real structural changes going on in the industry. There is a significant pricing gap between new media and old media. The cost to reach 1,000 people is $20 for newspapers, but just $5 for those online. Advertisers definitely have...
...programs appeal to young Afghans (half the population is below the age of 20), and advertisers are stepping up. Saad Mohseni, an Afghan exile who spent most his adult life as a stockbroker in Australia before returning in 2002 to found Moby, estimates that the country's ad spending on all media is currently around $10 million a year. Capturing that revenue, he says, is simply a matter of taking a chance and getting the formula right...
...NATO in Afghanistan has become an institutional fig leaf for an ad hoc and unstable coalition of the willing. The crux of the Atlantic alliance is its mutual defense clause, the all-for-one principle, in which an attack on any member is considered an attack on them all. But that clause's limitations were first displayed after Sept. 11, 2001, when it was invoked in the immediate aftermath of the terrorist attacks on New York and Washington, only to be spurned by a Bush Administration set on keeping tight reins on its response...
Newspaper ads still generate $48 billion a year, three times the amount spent for online ads, which is why ad-driven Net companies like Google, Yahoo and Monster.com have spent the past few months setting up partnerships with print publishers. Yahoo signed 176 papers for a deal to post classifieds online, and Google is helping an additional 50 use the Web to sell their ad space more efficiently. That's a crucial development because the recent stagnation in print-ad revenue has been aggravated by the industry's archaic sales system, which has made it difficult for small businesses...
While the entertainment world was snickering over Mel Gibson's anti-Semitic outburst and mug shot, a couple of hip-hoppers took a stand against prejudice. This fall JAY-Z and RUSSELL SIMMONS filmed a public-service announcement calling anti-Semitism "a long word for racism." The ad has been translated into four other languages, and will be broadcast in the U.S., Europe and South America in January. Simmons drafted his Def Jam pal to help out on the Foundation for Ethnic Understanding project because "Jay-Z's got a bigger mouth than anybody," says Simmons. "If he says...