Word: adding
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Dates: during 2000-2009
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What does Google search for? Over the past few months, the Web titan has been looking for new partners. It has teamed with Intuit to enable small-business owners to manage Google ad campaigns, partnered with eBay to offer "click-to-call" ads that connect online shoppers to sellers, joined with MySpace to supply the social network's search and advertising, and helped MTV distribute video clips with ads tacked...
...partner push comes as competition is pushing back. Microsoft is waking to the ad-revenue world, legions of Web 2.0 start-ups are dreaming up useful new tools, and Ask.com and Yahoo! are closing the gap in search. "People have been brainwashed that search can't get any better than Google," says Ask.com CEO Jim Lanzone. Ask has dumped its gimmicky Jeeves icon and zoomed in on search, sensing an opening...
Part of that effort means bringing Google to businesses that are still offline oriented. Online advertising, though growing fast, represents just 6% of total ad spending. So Google is going retro, ramping up its video-ad program, launching a major radio-ad service and testing ads in print. "We start with the premise that we should partner with everybody," says Tim Armstrong, Google's vice president of ad sales, who helped close the deal with MySpace...
G.O.P. incumbents are safer, but some are still worried. In Arizona, Representative J.D. Hayworth is up against a popular local official, Harry Mitchell, whose first TV ad last week led with charges that Hayworth took $100,000 from Abramoff and his clients. "This guy's going to be all Abramoff all the time," says Hayworth. "But it's just not going to work." Or maybe it will. The Democrats claim Mitchell leads Hayworth by 3%, but the Republicans have Hayworth ahead...
...Treasure Coast, wasn't exactly pristine in that regard himself. His camp charges that the e-mail leaks were part of a smear campaign by his congressional opponent, Democrat Tim Mahoney. But Mahoney, whose campaign denies that charge, had recently taken Foley to court for defamation over an attack ad that accused Mahoney of corrupt business practices that left scores of Florida workers unemployed...